A 3-minute guide for online sellers

Your next customer may already be scrolling.

If you sell on Whatnot, Etsy, eBay, Shopify, or through your own business, the product may not be the problem. The right buyers may simply not know you exist yet.

By Nico at ReachLuma · · 3-minute read
The simple idea

Use one social account to reach people who already follow, buy, or talk about products like yours. ReachLuma gives you 14 days to test the process on one account before you decide whether it is worth continuing.

A quick note from Nico

I wrote this for the sellers I meet in Facebook groups—the people doing the product work themselves and wondering how they are also supposed to find time for promotion.

The problem

You can make a great product and still stay invisible.

Finding stock, making products, packing orders, answering customers, and improving your store can already fill the day. Promotion becomes the job that keeps getting pushed to tomorrow.

Meanwhile, potential buyers are already on social media. They follow competing stores, creators in your niche, product hashtags, local businesses, and pages related to what you sell. The practical challenge is helping those people find your page without turning you into a full-time marketer.

Imagine a candle maker who knows that buyers follow three larger home-fragrance stores and search for “soy candle” content. Those accounts and interests give us a much better starting point than simply chasing a large, random audience.

How the trial works

We put your page in front of people who may already care.

01

You tell us who should see you

Share competitor accounts, creators, hashtags, keywords, interests, locations, or any targeting notes that describe your ideal customer.

02

Your specialist handles the outreach

A trained ReachLuma specialist performs consistent manual activity to help relevant people discover your social account. We do not send batches of fake followers.

03

Your social page supports your store

New visitors can see your products, follow your page, ask questions, and click through to your shop. Your profile becomes another path to your business.

Before you begin

Give new visitors somewhere useful to go.

You do not need a perfect feed. You do need a profile that quickly explains what you sell and how somebody can buy it.

  • Use a clear profile photo and one-sentence description.
  • Keep your store link easy to find.
  • Pin a post that shows your strongest product or current offer.
  • Make sure recent posts look active enough to earn a buyer’s trust.

What can 14 days actually show you?

The trial cannot promise that every visitor will buy. Sales still depend on your product, offer, content, pricing, reviews, and checkout experience.

What it can show is whether better-targeted visibility brings more relevant profile visits, followers, engagement, conversations, and potential customers to your page. That is useful evidence you can judge for yourself.

Keep reading

Choose the next guide that fits your goal.

Try it with your own store

Let the next 14 days show you what more visibility can do.

Choose Instagram, TikTok, or X. Tell us who your ideal buyers are, and let a ReachLuma specialist handle the daily outreach.

Start my free 14-day trial →

One account · No credit card · Results vary by profile, product, content, targeting, and platform conditions.